Feb
15
originally published by JEFF POLLAK, MANAGING PRINCIPAL, STREETSENSE for Building Design & Construction Network and shred by NAIOP National
Mixed-use spaces elicit mixed emotions as they offer bigger, better, and bolder versions of their original iterations. This ups the ante for developers, but it's a worthy challenge because the end product benefits the local community and the quality of life for residents and users alike. The risk comes when a mixed-use place is positioned as “everything to everyone,” which rarely works.
To activate a space and realize its fullest potential, here are six tactics to consider in your strategic process:
- Dig into Data
- Pay homage to history
- Fill in the missing gaps
- Put people first and dollars will follow
- Foster community and give a warm welcome
- Create a brand that underlines and elevates a space
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